品牌简介
牧贝奇/MOBEKI，隶属湃力国际集团(法国)，湃力旗下主打国际知名童装品牌。牧贝奇/MOBEKI的品牌定位为“法式精典童装”，即法国主流精致典雅童装。牧贝奇/MOBEKI致力于打造一个以高端品质著称的童装品牌。经过20多年的努力探索，牧贝奇/MOBEKI童装于2001年(品牌创建20周年)正式提出“牧贝奇/MOBEKI，完美第一步”的品牌宣言，确立了品牌的企业使命和发展方向。
实力澎湃，品质动力。成立于1991年法国巴黎的湃力国际，经过20多年跨越式发展，现已成为一家专注于童装研发、设计、生产和销售的综合国际童装企业。依托湃力集团雄厚的资本、丰富的经验和最具前瞻性的设计理念，牧贝奇/MOBEKI童装以兼具超高性价比和完美品质的品牌优势，备受全球时尚年轻妈妈们的青睐。
放牧灵动，美好不凡。牧贝奇/MOBEKI坚信，这个世界的每位宝贝，都应该拥有最美好的童年，都值得穿上最舒适靓丽的衣装。社会更要为孩子付出，懂得培养孩子的灵动，让他们美好而不凡的茁壮成长。牧贝奇/MOBEKI将“牧贝奇/MOBEKI，完美第一步”作为始终不变的品牌宣言，目的就是要用最大的力量，给全天下的爸爸妈妈们提供精致典雅的品质童装。
品牌故事
牧贝奇/MOBEKI的诞生，缘于20世纪的法国。
1960年，一个名为Morton的小男孩诞生在巴黎城郊一个普通的家庭。
虽然家庭不富裕，但Morton的父母依然竭尽所能给他最好的东西。
Morton慢慢长大。他天性善良，好学勤劳，很有感恩之心。
1966年，成绩优秀的Morton被父母送往巴黎最好的巴黎第一小学读书。
Morton发现学校里那些家庭十分富裕的孩子，常常看不起、不尊重自己和一些家庭不富裕的孩子。
善良可爱的Morton并未因此产生敌意，也没有丝毫的怀恨在心。他只是比以往更加努力的学习。年少的他萌生了人生的第一个梦想：要为这个社会的改变做一点事情。
1977年，Morton成功考取法国最好的服装设计院校——巴黎高级时装学院ESMOD，攻读时装设计专业。小男孩Morton也变成了Morton先生。
Morton始终那样努力，他很快以优异的成绩毕业，并被当时欧洲最大时装设计公司CHANEL香奈儿录用。
1982-1988年，Morton先生逐渐成为法国最著名的时装设计师和CHANEL香奈儿公司高管之一。
1990年，功成名就的Morton先生回到母校巴黎第一小学演讲，当他看到台下那些因为家里没有足够的钱买好衣服穿的孩子清澈的眼神，他突然回想起自己在母校的曾经，以及他人生的第一个梦想。他猛然的发现，这个梦想，虽然已经随着时间而模糊，但是他从来都没有忘记。
1991年，在精心的准备下，Morton先生毅然决定离开CHANEL香奈儿公司，并把全部精力投入于创办和运营湃力国际。同年，Morton先生创建牧贝奇/MOBEKI品牌，旨在为全法国的孩子提供兼具超高性价比和完美品质的童装，让孩子们都能穿上高品质衣服。
1998年，湃力国际正式登陆中国。从此，Morton先生和他的湃力国际致力于为亿万年轻的爸爸妈妈们提供高端品质的法式精典童装。
品牌主张
创新的信念，无人可挡
惠众的本性，无人能变
我们只愿孩子舒适
我们只想父母开心
因为牧贝奇/MOBEKI而欢笑
牧贝奇/MOBEKI，YOU ARE ALL
始终为了爸爸妈妈的微笑
始终为了孩子的舒适和未来
YOU ARE ALL 宝贝就是一切
牧贝奇/MOBEKI，一切都只为您
Brand introduction
MOBEKI, subordinates Pai force international group (France), Pai force's leading internationally renowned children's wear brand. MOBEKI brand positioning for "French classic children's clothing", namely an elegant French mainstream children's clothes. MOBEKI is committed to building a children's clothing brand is famous for its high quality. After 20 years of efforts to explore, MOBEKI children's clothing in 2001 (the 20th anniversary of the establishment of brand creation) formally put forward "MOBEKI, perfect the first step" brand manifesto, and established the brand of enterprise mission and development direction.
Power, power quality. Was founded in 1991 in Paris, France international Pai force, after 20 years fast development, has become a focus on children's clothing research and development, design, production and sales of integrated international children's clothing enterprise. Relying on Pai force group the abundant capital and rich experience and the most forward-looking design concept, MOBEKI children's clothing with both high cost performance and perfect quality brand advantage, by the favour of fashionable young mothers in the world.
Grazing clever, beautiful. MOBEKI firmly believe that this world every baby, should have the best childhood, deserves to be put on the most comfortable beautiful beautiful clothes. Society must pay for the child, know the child is clever, let them happy and thrive. MOBEKI will "MOBEKI, perfect the first step" as the constant brand manifesto, the purpose is to use the biggest strength, give all parents of the world, delicate and elegant quality children's wear.
Brand story
The birth of the MOBEKI, due to France in the 20th century.
In 1960, a little boy called Morton, was born in the Paris suburb of an ordinary family.
Although the family is not rich, Morton's parents are doing everything they can to give him the best of things.
Morton was growing up. His nature is kind, diligent and industrious, very thankful.
With the outstanding achievement in 1966, Morton was the best parents sent to Paris first elementary school in Paris.
Morton found school children in the family is very rich, often looked down on, don't respect yourself, and some children of family is not rich.
Good lovely, it didn't produce hostile Morton, did not hold a grudge. He just work harder than before. Young he got the first dream in life: to do something for the society changes.
In 1977, Morton, successfully passed the best French fashion design colleges ESMOD Paris haute couture college, majoring in fashion design. The little boy Morton also turned to Mr Morton.
Morton so hard all the time, he graduated with honors and soon and be employed by CHANEL was Europe's biggest fashion design company.
From 1982 to 1988, Mr Morton gradually become one of France's most famous fashion designer, and one of CHANEL CHANEL company executives.
In 1990, established the first primary school speech, Mr Morton went back to his Alma mater Paris when he saw the audience who don't have enough money to buy clothes wear children limpid eyes, he suddenly recalled that he had at his Alma mater, and his first dream in life. He suddenly found that this dream, although have over time, but he never forgets.
In 1991, under the elaborate preparation, Mr Morton resolutely decided to leave the CHANEL company, and put all effort in establishing and operating international Pai force. Create MOBEKI brand in the same year, Mr Morton, aims at providing a whole French children with both high cost performance and perfect the quality of children's clothes, let the children can be put on high quality clothes.
In 1998, officially land China international Pai force. Since then, Mr Morton and his Pai international commitment to hundreds of millions of young parents with high-end quality French classic children's clothes.
Brand position
Belief of innovation, no one can stop
No one can change the nature,
We wouldn't want to children and comfortable
We just want to parents happy
Because MOBEKI and laughter
MOBEKI, YOU ARE ALL
In order to mom and dad always smile
Always to the child's future and comfortable
YOU ARE ALL baby is everything
MOBEKI, everything just for you
